Rundown on Cambridge Analytica Scandal

Facebook CEO Mark Zuckerberg has announced to expand its investigation of “fake news” by deleting pages, ads and users linked to Russian troll factories such as Federal News Agency or FAN. This comes after public backlash over the social media giant ability to properly protect privacy, turbulent weeks in the stock market and allegation of meddling with the US 2016 election. Several days after the Alexander Nix video first leaked, Zuckerberg finally came forward to publicly apologize for the mishandle.

So in how much trouble is Mark in? let’s break it down:

In the 2011, the U.S. Federal Trade Commission and the social network settled on an eight-count proposed settlement to make sure it kept up to promises on privacy concerns for consumers. Now there are some federal officials that question whether Facebook has honored the 2011 agreement.

Some of what the settlement included were:

  • Its concluded that Facebook had a program solely to verify an app’s safety and security with consumer data.
  • It promised that it would not share consumer data with advertisers.
  • Facebook promised that third party apps would only be given access to information deemed necessary to operate.
  • Facebook promised that no access would be given to anyone after a consumer had deleted or deactivated their Facebook profile.

In 2015, Facebook found out that data analysis firm Cambridge Analytica created a quiz app “thisisyourdigitallife” that collected date on people’s personalities and under that guise would predict their political views. Researchers claim that Facebook sold the firm this data and ultimately helped swing the 2016 election.

Christopher Wylie, a former Cambridge employee, also claimed that due to the way Facebook was set up they only needed to reach a few thousand people to see data on most of America because they already had access to their friends.

All this came after EX CEO Alexander Nix was caught boasting in a video about the firm’s ability to manipulate elections and bribe politicians through seduction or extorsion. Nix also commented how Cambridge Analytica was backed by large Trump donor Billionaire and hedge fund manager Robert Mercer along with ex US Chief of Staff Steve Bannon who founded the company and was also a member of the board of directors for the firm. So far researchers have claimed that the firm’s data might have affected some 87 million Facebook users.

This isn’t the first time that Facebook has been reprimanded for being the in-between of accusations of meddling in US elections. Earlier this year the US government claimed that Russia has gone to some pretty large lengths to meddle on to 2016 elections. Thousands of “bots” were purged from Twitter that had Russian links to several Russian Oligarchs and well as Facebook vowing to change its policies to protect American from “fake news”, once again.

Zuckerberg has denied invitation to testify on English parliament but agreed to testify in front of U.S. congress, the date of the event is still unknown.

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